Vow Information - Overview

Acknowledging the significant marketing benefits brought to the real estate industry with the creation of on-line property searching nearly a decade ago, VOWs (Virtual Office Websites) enable Members to leverage the Internet for more than just the advertising of their listings and services. Typical in-office brokerage functions like showing appointment scheduling, form completion, pricing comparisons and market analysis can be effectively presented to a client on-line using a VOW.

Regardless of a Member’s desire to operate their brokerage business on-line, all licensees must be familiar with the VOW policies as they define the seller’s choices on how their property’s information will appear on the Internet.